Why Is Video Marketing So Effective For Business Growth

Updated: Sep 25, 2020

Research is showing Video advertising is the way to go. 80% of your online visitors will watch a video, while only 20% will actually read content in its entirety. However, for most people doing video marketing can be scary or stressful thinking of yourself in front of a digital camera, buying expensive gear and spending quite a lot of time on it. So is it worth the investment? Yes! Businesses who use video grow revenue 49% faster than non-video users.

As a business owner you are about to learn helpful tips on how video marketing captures your audience and its effectiveness to earn you money. Using Video Elements as stand alone promotions is a great way to save money and still take advantage of the massive power of video to get eyes on your message.

Tip 1: Build you brand. Your brand is everything, and there's no better way to build your brand than with video. Video creates emotion, and emotion connects.

Tip 2: Build trust with your audience. After watching a video, customers are 64-85% more likely to make a purchase.​

Tip 3: Interact with your buyers. 46% of users act after viewing a video ad as opposed to ads without video. Comments and clear contact information are great ways to interact with your audience.

Tip 4: Use video for lead generation. Video is a great lead magnet. A simple video can increase your chances at getting that ever important email opt-in. Marketers who use video grow revenue 49% faster than non-video users.

Studies show that video advertising and marketing is incredibly mighty. More than half of marketers are saying that video marketing is producing a much better return on investment than any other form of media. Social media videos are producing 12x times more traffic than pictures and text combined.

Another statistic that's truly amazing is that a single video on a landing page or your website will broaden conversion by 80%, increasing the amount of times that someone will visit or will spend on your web page. Compared to a site without video, they're going to stay two and a half times more time on yours!

The information above should show you how effective video marketing is for your business. Now the question of the day as a business owner is how do I get great video content for my business?

Ark Video Marketing services are eye-catching and affordable. We allow you to look like the big dogs without the big dog budget.

Contact us now for a free consultation on video or any of our top shelf services.

Don't let your business get lost in the flood. Stand above the rest with Ark Business Creations.

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